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CoursesShort Term Programs

Marketing management

By February 1, 2022No Comments


The Marketing Management course focuses on supercharging the skillsets of a participant and allowing them to gain the confidence to create, implement and manage a winning marketing plan in any organisation.


  • Gain an understanding of marketing management, its function and role in an organisation
  • Understand market segments, targeting and positioning and a working knowledge of analytical tools
  • Gain an understanding of brand development and the marketing mix
  • Be able to demonstrate the use of integrated marketing communication to support organisational strategy




From 1 to 3 days

Mode Of Study

Face-to-face or virtual