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CoursesShort Term Programs

Brand Management

By February 1, 2022No Comments


The course builds on existing communications and consumer behaviour models to explore many of the issues facing a modern-day brand manager. Topics: evaluation of brands, brands, and their relationships with consumers, how to create brand equity and the tools required to manage equity over time.


By the end of this course students should be able to:

  • Understand key principles of branding
  • Explain branding concepts and ideas in their own words
  • Understand and conduct the measurement of brand equity and brand performance
  • Practically develop a brand, including positioning and communication
  • Prepare a professional, logical and coherent report in the form of a brand audit
  • Deliver an oral presentation in a professional, engaging manner
  • Develop an argument and express themselves clearly in both written and oral communication
  • Consider ethical issues




From 1 to 3 days

Mode Of Study

Face-to-face or virtual