The incumbent reports to the Marketing and Business Development Manager.
QUALIFICATIONS AND EXPERIENCE
• Degree in Marketing, Business Studies or equivalent.
• At least 3 years’ experience of working in a training institute and a track record of good performance. Any other marketing qualification is an added advantage.
• Proven working experience in both marketing and digital marketing.
• Knowledge of Graphic Designing and Digital Marketing is key.
KEY RESULT AREAS / DUTIES
• Identifying new business opportunities and analyze data and customer feedback.
• Developing marketing strategies and plans to meet business targets.
• Developing marketing campaigns and budgets.
• Managing the production and distribution of marketing materials.
• Assisting with developing methods to generate awareness through social media.
• Sourcing advertising opportunities and place advertisements in traditional and online media.
• Organizing and attending events, and develop special events as required.
• Collecting and analyzing data to make predictions about the company’s markets and potential expansion areas
• Creating synergetic linkages and partnerships with relevant organizations both locally and internationally for business growth across all product/service lines.
• Responsible for brand management, corporate identity and public relations.
• Identifying areas for improvement in product offerings, marketing strategy, and promotional activities.
• Creating and designing content, including text posts, video and images for use on social media.
• Conducting digital marketing campaigns
• Customer and stakeholder relationship management
• Planning and organising promotional, business and social events
ATTRIBUTES / COMPETENCIES
• Good knowledge of current business trends.
• Integrity, team player, responsible and reliable.
• Good interpersonal skills.
• Innovative and zealous for continuous development.
• Strong and confident communicator.
• Excellent sales skills and report writing skills.
• Digital and social media skills.
Applications, together with certified copies of certificates (‘O’ or ‘A’ Level, professional, Diploma and or Degree certificates), personal identification documents (birth certificate and ID) and CVs should be hand delivered not later than Sunday, 19 January 2025. The applications should be addressed to The Executive Director, Management Training Bureau, 128 Mutare Road, Msasa, Harare or email to hr@mtb.co.zw.
Only short-listed candidates will be contacted.
